Welcome fellow doomscroller!
My name is Francisco Javier.
I'm a designer who melds creativity & rigorous analysis through an interdisciplinary approach. Driven by the need for human-centered design to coexist within complex frameworks and real life problems. I've worked with companies at different scales, from startups to large teams, in branding, strategy, research, and user experience.
From the initial brainstorm to product launch, my focus is on exhaustive testing and iteration.
my design mantras
From systems design to user research, the same rule applies : Design past discomfort.
In my experience, for teams to cross-pollinate effectively, impactful designers must leave assumptions out of the door.
There are no results without discovery and research.
Always welcome collaboration and feedback to reach a creative destination.
The design process should never be passive but dynamic: interactive, engaging and crafted experiences - leave a mark viscerally, emotionally or reflectively.
You can’t innovate in the echo chamber of your taste.
The best work comes out of passion and commitment.
let’s talk.
I have experience with both early-stage and large-scale teams.
My value proposition:
Translating user feedback and data insights into features and experiences.
Collaborating with Engineering to launch and iterate across digital platforms.
Contributing to overall strategy and decision-making about product direction.
Developing comprehensive brand guidelines and design systems.
design isn't only a diligent discipline to pursue,
but a way of looking at the world for the first time
over and over
again & again.
